Blog

Our more than 25-year history of exceptional service, creative solutions and successful public relations, marketing and advertising campaigns enabled us to join Worldcom, an exclusive, worldwide partnership of agencies in 114 cities across six continents that collaborates on projects by providing unique subject-matter expertise. In our latest blog, we take stock of the many advantages this partnership has brought our agency amid a rapidly-changing world.

Nationwide, even amid incredible turbulence, businesses are seeing signs of growth and, in some cases, rebirth. We are at the half-way mark of the year, and it is certainly safe to say 2020 is shaping up to be a time of incredible change and challenge. Navigating the delicate landscape is more difficult than ever. Our latest blog includes information on the latest PR and marketing insights for this week!

In times of great change and significance, it’s always interesting to watch how not only individuals but also brands react, because consumers fully expect a brand to indeed have a reaction. However, when consumer sentiment varies, such as with social justice issues, generally out of a great deal of caution and apprehension brands often remain silent. Until now.

Since the onslaught of COVID-19, we’re seeing the tide turning on who we recognize as an influencer. In what used to be a sea of celebrities, essential workers and everyday heroes are now being praised as the “new influencer”. Our latest blog shares perspective on this shift of honoring the people, skills and talent that are arguably truly worthwhile as a welcome change. Plus the ways it might and already is influencing marketing strategy. Learn more!