Blog

Businesses are opening up in phases, consumers are emerging from stay-at-home orders, and both are following social distancing and the CDC’s guidelines. While our “new normal” is emerging in some areas of the country, others remain locked down. Nonetheless, change is happening. Read our latest blog for new marketing research data that indicates what consumers are doing and how our collective expectations of behavior are evolving amid COVID-19.

Today many of us stand on the precipice of our local economies re-opening, but what kind of market are we re-opening to? The pandemic has also prompted a new perspective on brand purpose and opened up a (missed?) opportunity for technology to be one helpful step ahead of the consumer. But will these outcomes have a long-term, lasting effect? Read our latest blog to learn more!

While we’re in the midst of the COVID-19 crisis and managing communications accordingly, we can’t lose sight of what changes or “new normal” may be on the horizon that our messaging will need to address. Think of it as crisis communications planning while experiencing a crisis. In our latest blog, we discuss the importance of being proactive in crisis planning and staying 10 steps ahead in your brand’s communications strategy. Read to learn more!

Now that a global pandemic has uprooted every facet of our lives, each of us is finding it necessary to pivot and adapt to the new ways we live, work and play. In our latest blog, we look ahead to how we can be proactive in serving the future needs of businesses and brands once we return to a semblance of normalcy. Read now to learn more!